Enter AI and automation. The firm implemented a basic yet transformative tool that automated the onboarding process. This tool seamlessly sent onboarding invitations to new customers, collecting essential information that was automatically streamed into their existing software. An associate could then swiftly review and confirm or reject account requests, facilitating the creation of new customer accounts with ease. Encouraged by the initial success, the firm enhanced their system by integrating third-party credit checking tools. This addition further automated the process, eliminating the need for manual credit checks and freeing up more time for the team to focus on core business activities.